Expand Selina’s brand by integrating surf culture, coworking, and wellness into a single, immersive destination. Renovation of existing hotel structures, development of coworking areas, and enhancement of outdoor spaces to reflect a laid-back beach atmosphere. Integration of local design elements and artwork to foster a sense of community and place.
Managed the entire renovation process, coordinating design, construction, and procurement.
Created innovative designs that incorporate local surf culture, optimizing interiors for relaxation and productivity while blending functional workspaces with leisure areas.
Designed and developed coworking infrastructure tailored to remote workers’ needs.
Procured local art, furnishings, and materials to enhance the cultural aesthetic while handling global logistics and supply chains to import specialized equipment and coordinate local deliveries.
Project managed and executed extensive renovations, coordinating all subcontractors for renovations, improvements, and the creation of multifunctional spaces, ensuring seamless coordination and quality execution.